Both GM and Pizza Hut have come to realise the real value of keeping and protecting their customers. After all, it is much more profitable to retain current customers than to find new ones.
Proof:
- The top 6% of cellular phone users represent 69% of total usage.
- The top 6% of the United Kingdom cola users represent 60% of all consumption.
- 25% of cars are rented by the top 0.02% of clients.
Successful businesses understand and know what the Lifetime Value of a customer is. We certainly do. That's why customer relationship management through Direct Marketing is experiencing such phenomenal growth. We can help you understand and retain your best customers. We understand the concepts behind the "buzz" words because we have been assisting businesses increase sales though customer retention and customer acquisition initiatives for over 75 years.