Buzzword or reality?
In most businesses, 80% of the sales volume is generated by 20% of the customer base. Once you've identified the top 20%, rewarding those customers for their loyalty is vital to the success of your business.

After all, did you know it could be six times more expensive to attract a new customer than it is to keep your existing one?

(Source: Short, Sweet and Smart Creative, Marketing Magazine, April 29, 1996.)
A recent Harvard Business School study further underlines the importance of customer retention:

"Customers control profitability. A five percent increase in customer retention equals between 25 percent and 80 percent increase in profit."

Let us manage your communication needs so you can stay in touch with your customers. Whether it's a newsletter, broadcast e-mail, loyalty program or a simple thank you letter, we can help you be more effective in retaining customers by keeping in touch.