RPNs (repositionable notes) are a proven means to increase response rates and add impact to the OUTSIDE of your mail piece.
After extensive testing and instigating specific guidelines, Canada Post allows RPNs to the OUTSIDE of direct mail. With this unique option, a marketer can now engage their target audience in a new way - And the best part - NO additional postage costs!!!
In addition, WATT Solutions has completed internal testing and initiated specific processing systems to ensure that your RPN purchase is managed precisely ensuring complete Canada Post compliance.
As a result, WATT Solutions is ready to print and apply RPNs for one purpose - boost direct mail results.
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Seeing sticky notes on the outside of mail is something eye-catching and different.
Since RPNs are applied directly to a mail piece and stay on during delivery, they make a dramatic impact ... and what advertiser doesn't want that? |
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| RPNs can be removed and transported. RPNs can be repositioned ... to a fridge ... to a calendar ... to a computer screen ... to a telephone ... to almost anything.
They can can involve your target audience and increase interaction ... meaning improved response. |
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Special offer, promo code, toll free number, reply deadline, new product or call to action; RPNs put your message front and centre.
Use them to encourage people to open up your mailing and see what's inside. |
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| Rogers Communications tested the impact of RPNs on their Home phone campaign using direct mail. The results were outstanding.
Direct mail pieces with RPNs generated almost double the response rate of those without. Plenty of "R" in their Return on Investment. |
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If you wish to receive more information about RPNs or our company please fill out the following form. We will be happy to have the proper information forwarded to you.