DIRECT MAIL - SMARTMAIL - The Science of Activation

PHYSICALITY
* Stimulate the senses to make a stronger impression
* Drive behaviour with messaging that's easier and faster for the brain to understand
* Generate 20% higher likelihood of action than with digital media

DATA:
* Combine consumer or business data with predictive analysis
* Target and tailor your message to the right customers, based on geography, demographics, psychographics and more
* Measure your results

CONNECTIVITY:
* Increase the success of your marketing mix by complementing the multi-channel experience
* Amplify a brand's overall message through seamless integration

Some more interesting FACTS* about DIRECT MAIL:

Direct Mail continues to be the largest grossing media buy in Canada
81% of Canadians read their mail the same day they receive it
87% will read mail personally addressed to them
89% will open a Direct Mail piece if it looks interesting
94% will open mail from a company they know
Canadians consider Direct Mail to be 3 TIMES more trustworthy than information obtained through social media
52% of promotions and coupons redeemed are received via Direct Mail
65% of Canadians have made a purchase specifically as a result of Direct Mail
90% of Canadian companies insist that Direct Mail is a great way to communicate
20% increase in awareness when adding Direct Mail to any multi-media campaign

*Canada Post, 2013

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Why should I partner with a Canada Post Smartmail Marketing Partner to distribute my message?
Click HERE for some of the benefits.
NEIGHBOURHOOD MAIL is an essential component of the direct mail marketing mix.
Click HERE for more information on how you can make your postage dollars go even further!

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And here’s something further to give thought to about the message you are sending:

An independent industry study has shown these response rate increases over a black and white, non-personalized Direct Mail piece.

• Basic, ‘name only’ personalization increased response rates by 44%
• The addition of full colour increased response rates by 45%
• Adding both name and full colour increased response rates by 135%
• Applying data-driven, highly relevant, variable content increased response rates by 500%!

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Want to distribute a more personalized message and achieve a greater response using PERSONALIZED MAIL? Click HERE.

Due to both its actual as well as perceived degree of personal communication, LETTERMAIL often drives response rates even higher. Find out more HERE.